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Effectiveness Analysis and Charge Calculation for the Unpaid Toll E-notification Service
||Han-byul JANG, Eun-su JUN, Yong-hun JO
||The Korea Transport Institute
||unpaid tolls, mobile electronic notice
Private toll road operators cannot collect personal information without the consent of users of private toll roads. On their behalf, it is possible for Center for Private Highway Studies (CePHis), which has been granted the authority to collect and process personal information under Toll Road Act, to perform electronic notification service without prior consent from users. The mobile E-notification service is to send unpaid toll notices through KakaoTalks or text messages to owners of private vehicle among those obligated to pay unpaid tolls so that those can quickly recognize the status of unpaid tolls and pay them easily.
This study analyzed the effects of the “the First Pilot Project on the Mobile E-notification Service”, in which CePHis conducted for owners of private vehicle among those who used the Yongin-Seoul Expressway but did not pay tolls, predicted the effects of expanding the mobile E-notification service on three private highways and suggested a reasonable charge calculation method of the mobile E-notification service.
Especially from the operator's point of view, it is expected to be effective in reducing postal notification costs, reducing complaints due to non-reception of notices, increasing work efficiency through real-time delivery confirmation, and increasing the payment rate of unpaid tolls. Furthermore, from the user's point of view, it is expected to be effective in receiving and reading notices regardless of location and time, reducing the possibility of imposing additional tolls due to misdelivery or loss of postal notices, preventing personal information leakage, and increasing convenience in paying unpaid tolls. Thus, the mobile E-notification service has positive effects on both private toll road operators and users, so it should be further expanded.