KOTI - Korea Transport institute

The fourth industrial revolution is expected to bring many innovations in many areas. In the transportation sector, we expect innovation in autonomous vehicles, platform based car sharing services, and user centered new transportation services through MaaS (Mobility as a Service).
The purpose of this study is to present a plan for the introduction of the country's integrated mobility services through a pre-survey of these services, such as MaaS, which combines public transport with other means of transportation. First, we defined integrated mobility services and classified the types of services they were. An integrated mobility service is about integrating all transportation and technology to realize user-based services. The realization of the service requires the resolution of physical and technical factors that conflict with existing means of transportation, infrastructure, systems, carriers, and governments. In the institutional sector, it should be accompanied by stakeholder consultations.
In this study, the types of integrated mobility services were analyzed by dividing them into public transport and private transport. Ultimately, a model that combines public transportation and personal transportation is required. It investigated conditions for introducing integrated mobility services. Overseas, there are cases of providing integrated mobility services centered on public transportation. In particular, Finland's Whim is one case. Whim can receive transportation services through three types of monthly fixed-rate systems, and the highest fixed-rate system is available to taxis and even rental cars. In the case of Korea, transportation companies providing transportation are diverse and there is a problem with the settlement of charges.
In addition, a survey was conducted on residents in the Seoul metropolitan area to determine the expected value of integrated mobility services. Level attributes of integrated mobility services are set at 4 levels. The first attribute is the range of use of the mode of transportation, which is the type of service. The second attribute is access time to use the mode of transportation. The third attribute is the time of travel from origin to destination. The fourth attribute is the cost. As a result, the variable in the approach time was greatest at 0.2627 won per minute when the attribute level was improved, with 0.1418 won for transit time and –2.3449 won for service type. This means that respondents placed the most importance on access time in an integrated mobility service.
The basic direction for introducing integrated mobility services in Korea has been divided into services centered on public transportation routes and services centered on means of travel. The route-oriented model provides O2O services in the form of demand response to complement the time and space limitations of public transportation. The linkage of public transportation is an important factor, focusing on the main highway axis and transportation facilities. A means-oriented model is the integration of various modes of transport. It is important to provide optimized routes and means and connect first-last one mile of public transportation.
Finally, we hope that this study will be used as base data in introducing integrated mobility services in Korea in the future.